NRA Carry Guard Expo | Exhibit

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Don't miss your opportunity to be a part of the excitement of the brand new NRA Carry Guard Expo. Tens of thousands of freedom-loving Americans will be walking the aisles, looking at the latest and greatest concealed carry guns and gear. This is the can't-miss show of the year ... and your brand is invited to be a part of it.

Interested in reserving a booth? Submit your application today:


Submit Your Application


Exhibitor Resources

Here's everything you need to know about leasing exhibit space and sponsorship opportunities. The Exhibitor Manual will be emailed to exhibitors who have paid in full. If you did not receive it, please contact NRA Exhibitor Services at 866-343-1805 or

Attendee Profile

Open to the public with extensive discounts to NRA members. As threats to our safety continue to take new and different forms, there is no question the face of gun ownership is changing. From women and new parents to existing and first-time gun owners, the demand for personal protection solutions, firearms and firearms training is at unprecedented levels. Personal protection is the fastest growing segment of our industry.

  • NICS Firearm Background Checks reached an all-time high in 2015 with over 23 million checks performed, compared to less than 9 million in 2014.
  • A recent Gallup Poll reported 60% of respondents cited Personal Safety and Protection as the primary reason they own a gun.
  • An estimated 15+ million people have concealed carry permits with millions more eager to acquire their permit and obtain training and instruction.
  • Women are the fastest growing group of gun owners in America.
  • Over 5 million women participated in target shooting last year:
    • 42% of women who own a firearm have at least three, along with a concealed carry license.
    • 73% of women gun owners have had at least one training class.

The NRA Carry Guard Expo is positioned to reach this rapidly growing group of people that range from those just starting out, to those already actively engaged in the personal safety and protection of themselves and their family, all with the common goal of possessing the products, knowledge and skills necessary to prepare and defend themselves when a threat arises.


Exhibiting Opportunities

Eligibility is limited to only those products and services that directly correspond to concealed carry, personal protection and home defense. Onsite sales are permitted except for firearms, ammunition, gun powder and primers. The NRA Carry Guard Expo offers affordable space rates, a highly pre-qualified audience, extensive educational opportunities and our commitment to help keep your costs as low as possible. Plus an advertising plan like only the NRA can provide:

  • National advertising to the NRA’s 5 million members
  • 125,000 NRA-Certified Instructors
  • Special invitations to the hundreds of thousands who have taken our courses
  • Regional advertising concentrated within 300 miles of Milwaukee, WI

Here’s your interactive roadmap to efficiently navigate the show floor. You can view the more than 50 exhibitors in a convenient A to Z listing, or you can search by name. Create a personalized map by saving out your favorites to help better plan your day.


View The Floor Plan

If you’d like to become an exhibitor, you can create an account here and reserve a booth. If you already have your space reserved, sign in to review your program guide listing or find out how you can update your eBooth to maximize your online presence.


Exhibitor Login

What You'll Find At The Expo

In addition to the exhibit hall, you’ll find special events including NRA’s Wall of Guns, product demos, informational seminars and in-depth instructional workshops.

Thank You To Our Sponsors

Want To Know More

Contact us at 866-343-1805 or email us at

“I Will Never Carry A Gun Without Carrying This.”

- Dana Loesch, Gold NRA Carry Guard Member

Learn More

NRA Carry Guard Expo

A 3-day educational and interactive experience dedicated to Individuals interested in increasing their knowledge and skills within personal protection, concealed carry and defense tactics.