NRA Carry Guard Expo | Sponsorship Opportunities

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Sponsorship & Advertising

The fastest and most cost-effective means of building your brand and generating sales is through sponsorships and advertising. Stand out from the crowd and boost your visibility to a highly motivated attendee base with targeted sponsorships and advertising before, during and after the NRA Carry Guard Expo. Valuable opportunities are available for exposure in media campaigns to the NRA’s 5 million members, national and regional advertising campaigns and great on-site opportunities.


Pre Show Marketing & Digital Opportunities

Stand out from the crowd of over 160 exhibitors and capture the attention of 15,000+ highly qualified attendees with these targeted sponsorships

Logo on Floorplan: Printed & Online

Stand out in the online and print Directory by adding your company logo to the floorplan

Website Banner Ad

Maximize your brand exposure with a banner ad on the NRA Carry Guard Expo website. Your company will maintain high visibility and attendees will be just a click away from your website!

Pre-Show Email Blast

Place your company banner ad into the NRA Carry Guard Expo promotional email blasts and tell 3.7 million NRA members about a special offer weeks before the Show. 

Onsite Advertising Opportunities

Promote your company to over 15,000 attendees as they make their way through the Convention Center 

Meter Board Sign

Placed in high traffic areas where attendees move through the Show

Column Wrap
Starting at $2,500

High visibility column wraps are a great opportunity to hit attendees with your branding before they even enter the exhibit floor

Water Cooler Wrap

Your company banding will be affixed to the water coolers in the attendee seminar and workshop rooms. (Qty. 10)

Charging Stations

Let attendees "charge up" their mobile devices at these stations that feature your brand

Show Directory Bins

Your logo will be prominently displayed on multiple directory bins located at exhibit hall entrances and throughout the convention center. Every attendee stops at these bins to pick up a Show Directory.

Starting at $5,000

Banners guarantee exposure to attendees and are some of the most prominent advertising options at the Show. Make sure your company is the first thing attendees see when they arrive

Vehicle Display
Starting at $5,000

Catch the attention of all attendees by placing your company branded vehicle in a high traffic area at the Convention Center

Window/Door Cling
Starting at $5,500

Be seen when attendees walk into the Convention Center! Your company graphics will be affixed to the windows at the first entrance to the convention center 

Escalator Runner

Showcase your brand to a captive audience in a high-traffic location by sponsoring a runner in the middle of each escalator.

Hotel Room Drops
Starting at $6,500

Putting your message directly into the hands of attendees has never been easier with a door tag hung from each attendee's hotel room

On-Site Promotional Package

Includes banner, logo on online and printed floorplans, and social media promotion, all tied together in one package! 

Attendee Lanyards

Place your company name on the lanyards provided to all attendees.

Show Bags

Distributed at all exhibit hall entrances, your company name and logo will be in the hands of every attendee

Print Advertising

Separate yourself from the competition with an advertisement in the Show Directory. This high-quality, full-color directory not only serves as a road map for attendees during the show, but also as a go-to resource for years to come

Official Print Directory Advertisement

Exclusive ads (4 Color Only):

  • Front Page Adhesive Note ($10,000)
  • Insert ($10,000)
  • Inside Front Cover ($5,000)
  • Inside Back Cover ($4,550)
  • Back Cover ($6,000)

Limited Availability ads (4 Color Only):

  • Full Page ($2,750)
  • 1/2 Page Spread ($2,750)
  • 1/2 Page ($1,575)
  • 1/8 Page ad ($500)
  • Company Logo with Directory Listing ($500)

Download the Ad Order form here

Download the Ad Specification sheet here

Onsite Destination Sponsorships

NRAstore Bags

NRAstore bag sponsorship provides high profile, enduring visibility for your brand. NRAstore receives thousands of shoppers, all of which will be walking out of the store with your branded bag in hand 

Café Sponsorship

Naming rights, banners, tabletops and directional signs are included in this high profile sponsorship package

Seminar Series Exclusive Sponsor

NRA Carry Guard Expo has a robust schedule of over 100 educational classes and workshops targeted toward those individuals that are most heavily invested in the personal protection and home defense market. As the exclusive seminar series sponsor your company name and logo will accompany all marketing to promote the Show's educational offerings.


This sponsorship will provide your company extensive pre-show exposure, onsite logo recognition and the opportunity to have a course instructed by your staff, highlighting the benefits of your products.

Special Event Sponsorships

Concealed Carry Fashion Show

Model the features and showcase the benefits of your product to an audience of concealed carry enthusiasts and industry media. Demonstrate the advantages of your products (using a blue gun) on an elevated runway to an engaged crowd, all there to see the latest products that address the conceal carry needs of men and women. 

Concealed Carry Fashion Show: Sponsor

Submit up to 6 products for the Runway, banner placement at event site, verbal recognition at event, company logo placed prominently in program along with product images and descriptions, logo placed on NRA Carry Guard Expo event page and on any event signage

Concealed Carry Fashion Show: Product Submission
$200 / product

Submit up to 3 products for the Runway, company name listed on website, product images and descriptions in event program

For Rules & Regulations, click here. 

Product submission, click here.

For more information on Sponsorship Opportunities, contact:

Pete Yuska, NRA Exhibitor Services & Sponsorships


What You'll Find At The Expo

In addition to the exhibit hall, you’ll find special events including NRA’s Wall of Guns, product demos, informational seminars and in-depth instructional workshops.

Want To Know More

Contact us at 866-343-1805 or email us at

“I Will Never Carry A Gun Without Carrying This.”

- Dana Loesch, Gold NRA Carry Guard Member

Learn More

NRA Carry Guard Expo

A 3-day educational and interactive experience dedicated to Individuals interested in increasing their knowledge and skills within personal protection, concealed carry and defense tactics.