NRA Carry Guard Expo | Sponsorship Opportunities

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Sponsorship & Advertising

The fastest and most cost-effective means of building your brand and generating sales is through sponsorships and advertising. Stand out from the crowd and boost your visibility to a highly motivated attendee base with targeted sponsorships and advertising before, during and after the NRA Carry Guard Expo. Valuable opportunities are available for exposure in media campaigns to the NRA’s 5 million members, national and regional advertising campaigns and great on-site opportunities.

Pre Show Marketing Opportunities

Pre-Show Email Blast
$6,750

Get you company banner ad into the NRA Carry Guard Expo promotional email blasts and tell 3.7 million NRA members about a special offer weeks before the Show. 

Website Banner Ad
$5,000

Maximize your brand exposure with a banner ad on the NRA Carry Guard Expo website. Your company will maintain high visibility and attendees will be just a click away from your website!

Onsite Advertising Opportunities

Banners
$5,000 - $10,000

Direct Attendees straight to your booth by investing in banner advertising at NRA Carry Guard Expo. Banners guarantee exposure to attendees and are some of the most prominent advertising options at the Show. Make sure that your product or logo is the first thing attendees see when they arrive at the Show.

Attendee Badge
$7,500

Guarantee that every attendee knows your company is at the Show by including an ad on the NRA Carry Guard Expo attendee badges.

  • Badges are supplied and paid for by NRA.
  • Creative for ad is supplied by sponsor.
Attendee Lanyards
$10,000

Place your company name on the lanyards provided to all attendees.

Show Bags
$15,000

Put your company’s name and logo in the hands of every attendee. Show bags will be distributed at all Exhibit Hall entrances. Sponsor will receive recognition of sponsorship in the Convention Directory.

Floor Clings
$3,500

3’x3’ stickers displaying your company branding at the entrance to the convention center. (Qty. 4)

Window/Door Cling
$5,500

Be seen when attendees walk into the Convention Center! Your company graphics will be affixed to the windows at the first entrance to the convention center. (Qty. 5)

Column Wrap
$2,500

These high-visibility, high-traffic columns are a great opportunity to hit attendees with your branding before they even enter the exhibit floor.

Escalator Runner
$6,500

Showcase your brand to a captive audience in a high-traffic location by sponsoring a runner in the middle of each escalator.

Meter Board Sign
$1,000

Meter Boards increase exhibitor’s visibility in the high-traffic areas where attendees move about throughout the weekend. Receive instant brand and company recognition by having your meter board seen repeatedly by every attendee. Sponsor will receive additional recognition of sponsorship in the Convention Directory.

Water Cooler Wrap
$2,500

Your company banding will be affixed to the water coolers in the attendee seminar and workshop rooms. (Qty. 10)

Directory Bins
$5,000

Your logo will be prominently displayed on multiple directory bins located at exhibit hall entrances and throughout the convention center. Every attendee stops at these bins to pick up a Convention Directory.

Official Print Directory Advertisement

Exclusive ads (4 Color Only):

  • Front Page Adhesive Note ($10,000)
  • Insert ($10,000)
  • Inside Front Cover ($6,500)
  • Inside Back Cover ($5,750)
  • Back Cover ($7,500)

Limited Availability ads (4 Color Only):

  • Full Page ($2,750)
  • 1/2 Page Spread ($2,750)
  • 1/2 Page ($1,575)
  • 1/8 Page “Marketplace” ad ($500)
  • Company Logo with Directory Listing ($500)

Digital Opportunities

Pre-Show Email Blast
$6,750

Get your company banner ad into the NRA Carry Guard Expo promotional email blasts and tell 3.7 million NRA members about a special offer weeks before the Show. 

Website Banner Ad
$5,000

Maximize your brand exposure with a banner ad on the NRA Carry Guard Expo website. Your company will maintain high visibility and attendees will be just a click away from your website!

Logo on Online & Printed Directory Floorplan
$500

Make your booth space stand out on the online floorplan and on the floorplan in the Convention Directory by highlighting your space with your company logo.

Print Opportunities

Official Print Directory Advertisement

Exclusive ads (4 Color Only):

  • Front Page Adhesive Note ($15,000)
  • Insert ($10,000)
  • Inside Front Cover ($6,500)
  • Inside Back Cover ($5,750)
  • Back Cover ($7,500)

Limited Availability ads (4 Color Only):

  • Full Page ($2,750)
  • 1/2 Page Spread ($2,750)
  • 1/2 Page ($1,575)
  • 1/8 Page “Marketplace” ad ($500)
  • Company Logo with Directory Listing ($500)

Onsite Destination Sponsorships

Seminar Series Exclusive Sponsor
$20,000

NRA Carry Guard Expo will have a robust schedule of educational classes targeted toward those individuals that are most heavily invested in the personal protection and home defense market. As the exclusive seminar series sponsor your company name and logo will accompany all marketing to promote the Show’s educational offerings. This sponsorship will provide your company extensive pre-show exposure, onsite logo recognition and the opportunity to have a course instructed by your staff highlighting the benefits of your products. The course will need to be primarily educational in nature and will required final NRA approval.

NRAstore
$12,500
  • Logo of sponsor with link to your company website in two NRAStore.com email promotions to house file of 3.7 million NRA members, and two emails to approximately 350,000 NRA members in a 300 mile radius of the Show.
  • Sponsor will have the opportunity to supply 10,000 logoed bags.
  • Sponsor can place literature in store bags.
  • Sponsor can place signage at each checkout counter and online order desk.
  • Sponsor will receive a banner or signage outside NRA Store.
  • Logo included with every mention of NRA Store, including directional signage.
  • Recognition of sponsorship in the Convention Directory.
  • Logo on the NRA Store page of the NRA Personal Protection Expo website with link to your company website.
NRAstore Bags
$7,500

NRAstore bag sponsorship provides high profile, enduring visibility for your brand at the NRA Carry Guard Expo. NRAstore receives thousands of shoppers, all of which will be walking out of the store with your bag in hand.

Featured Product Center Exclusive Sponsor
$7,500

The Featured Product Center will be located in the convention center lobby near attendee registration for all three days of the show. All attendees will walk by the Featured Product Center in order to register and enter the exhibit hall. The Featured Product Center will include innovated products from the Show’s exhibitors and will be a focal point for media and attendees. 

Sponsor will receive the following:

  • Logo or banner over the Featured Product Center.
  • Sponsors logo will appear beside every mention of the Featured Product Center including the Convention Directory.
  • Logo will appear on cover of Featured Product Center Directory.
  • Sponsor will have full-page full-color ad in the Featured Product Center Directory.
  • Sponsor will receive a prominent display case for a product of their choice.
Café Sponsorship
$10,000

Sponsorship includes naming rights to the exhibit floor food court. Includes a banner at each entry to the food court and sponsor's name included with every mention of the Food Court in ads, directional signs and the Convention Directory. Includes rights to all tabletops in the Food Court area for literature, tent cards or table decals.

Special Event Sponsorships

Concealed Carry Product Demo
$25,000

The Concealed Carry Product Demo is one of the marquee events taking place during the NRA Carry Guard Expo. On display will be the latest fashions and innovated designs in the concealed carry space. As the title sponsor of the event, your company name will accompany any and all mentions for this event.  Extensive pre-show marketing will take place for this ticketed event which will provide your company additional brand exposure to a much wider audience than just those attending the Show. Opportunities exist to have your products included in the Product Demo should they fit the concealed carry market space.

What You'll Find At The Expo

In addition to the exhibit hall, you’ll find special events including NRA’s Wall of Guns, product demos, informational seminars and in-depth instructional workshops.

Thank You To Our Sponsors

Want To Know More

Contact us at 866-343-1805 or email us at shows-exhibits@nrahq.org.

“I Will Never Carry A Gun Without Carrying This.”

- Dana Loesch, Gold NRA Carry Guard Member

Learn More

NRA Carry Guard Expo

A 3-day educational and interactive experience dedicated to Individuals interested in increasing their knowledge and skills within personal protection, concealed carry and defense tactics.