NRA Carry Guard Expo | Sponsorship & Advertising

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Sponsorship & Advertising

The fastest and most cost-effective means of building your brand and generating sales is through sponsorships and advertising. Stand out from the crowd and boost your visibility to a highly motivated attendee base with targeted sponsorships and advertising before, during and after the NRA Carry Guard Expo. Valuable opportunities are available for exposure in media campaigns to the NRA’s 5 million members, national and regional advertising campaigns and great on-site opportunities.

2018 Sponsorship Prospectus

Pre Show Marketing Opportunities

Stand out from the crowd of over 160 exhibitors and capture the attention of 15,000+ highly qualified attendees with these targeted sponsorships.

Logo on Floorplan: Printed & Online
$500

Stand out in the online and print Directory by adding your company logo to the floorplan.

Website Banner Ad
$5,000

Maximize your brand exposure with a banner ad on the NRA Carry Guard Expo website. Your company will maintain high visibility and attendees will be just a click away from your website!

Pre-Show Email Blast
$6,750

Get you company banner ad into the NRA Carry Guard Expo promotional email blasts and tell 3.7 million NRA members about a special offer weeks before the Show. 

Onsite Advertising Opportunities

Promote your company to over 15,000 attendees as they make their way through the Convention Center.

Meter Board Sign
$1,000

Meter Boards increase exhibitor’s visibility in the high traffic areas where attendees move about throughout the weekend.

Column Wrap
$2,500+

These high visibility, high traffic columns are a great opportunity to hit attendees with your branding before they even enter the exhibit floor.

Water Cooler Wrap
$2,500

Your company banding will be affixed to the water coolers in the attendee seminar and workshop rooms (Qty. 10).

Charging Stations
$3,500

Let attendees "charge up" their mobile devices at these stations that feature your brand.

Show Directory Bins
$5,000

Your logo will be prominently displayed on multiple directory bins located at exhibit hall entrances and throughout the convention center. Every attendee stops at these bins to pick-up a Show Directory.

Banners
$5,000 +

Banners guarantee exposure to attendees and are some of the most prominent advertising options at the Expo. Make sure that your product or logo is the first thing attendees see when they arrive.

Vehicle Display
Starting at $5,000

Catch the attention of all attendees by placing your company branded vehicle in a high traffic area at the Convention Center.

Window/Door Cling
Starting at $5,500

Be seen when attendees walk into the Convention Center! Your company graphics will be affixed to the windows at the first entrance to the Convention Center.

Escalator Runner
$6,500

Showcase your brand to a captive audience in a high-traffic location by sponsoring a runner in the middle of each escalator.

Hotel Room Drops
Starting at $6,500

Putting your message directly into the hands of attendees has never been easier with a door tag hung from each attendee's hotel room.

On-Site Promotional Package
$8,500

Includes banner, logo on online and printed floorplans, and social media promotion, all tied together in one package!

Attendee Lanyards
$10,000

Place your company name on the lanyards provided to all attendees.

Show Bags
$15,000

Distributed at all exhibit hall entrances, your company name and logo will be in the hands of every attendee.

Print Opportunities

Separate yourself from the competition with an advertisement in the Show Directory. This high-quality, full-color directory not only serves as a road map for attendees during the show, but also as a go-to resource for years to come.

Official Print Directory Advertisement

Exclusive ads (4 Color Only):

  • Front Page Adhesive Note ($10,000)
  • Insert ($10,000)
  • Inside Front Cover ($5,000)
  • Inside Back Cover ($4,550)
  • Back Cover ($6,000)

Limited Availability ads (4 Color Only):

  • Full Page ($2,750)
  • 1/2 Page Spread ($2,750)
  • 1/2 Page ($1,575)
  • 1⁄8 Page ad ($500)
  • Company Logo with Directory Listing ($500)

Ad Order Form

Ad Specification Sheet

Onsite Destination Sponsorships

NRAstore Bags
$7,500

NRAstore bag sponsorship provides high profile, enduring visibility for your brand at the NRA Carry Guard Expo. NRAstore receives thousands of shoppers all of which will be walking out of the store with your bag in hand.

Café Sponsorship
$10,000

Naming rights, banners, tabletops and directional signs are included in this high profile sponsorship package.

Seminar Series Exclusive Sponsor
$20,000

NRA Carry Guard Expo has a robust schedule of over 100 educational classes and workshops targeted toward those individuals that are most heavily invested in the personal protection and home defense market. As the exclusive seminar series sponsor your company name and logo will accompany all marketing to promote the Show's educational offerings.

This sponsorship will provide your company extensive pre-show exposure, onsite logo recognition and the opportunity to have a course instructed by your staff highlighting the benefits of your products.

Special Event Sponsorship: Concealed Carry Fashion Show

Model the features and showcase the benefits of your product to an audience of concealed carry enthusiasts and industry media. Demonstrate the advantages of your products (using a blue gun) on an elevated runway to an engaged crowd, all there to see the latest products that address the conceal carry needs of men and women.  

Concealed Carry Fashion Show: Sponsor
$5,000

Submit up to 6 products for the Runway, banner placement at event site, verbal recognition at event, company logo placed prominently in program along with product images and descriptions, logo placed on NRA Carry Guard Expo event page and on any event signage.

Concealed Carry Fashion Show: Product Submission
$200/Product

Submit up to 3 products for the runway, company name listed on website, product images and descriptions in event program.

Rules & Regulations

Product Submission

Plan Your Stay

NRA Carry Guard Expo is your ultimate personal protection destination. Join us in Richmond, VA, for three action-packed days with the greatest firearms exhibitors and educators in the industry!

Want to Know More

For more information on sponsorship opportuntiies, contact Pete Yuska, NRA Exhibitor Services & Sponsorships, at 703-267-3782 or email him at PYuska@nrahq.org.

NRA Carry Guard Expo

A 3-day educational and interactive experience dedicated to Individuals interested in increasing their knowledge and skills within personal protection, concealed carry and defense tactics.